Client Case Study

Keystone Marketing joins the public sector playing field

How a marketing consultancy went from not knowing frameworks existed to competing alongside Tier 1 suppliers.

2
Frameworks Joined
Q2 2025
Completed
100%
Frictionless

The Challenge

Keystone Marketing wanted to win more council contracts and build long-term relationships with public sector clients. The problem? They didn’t even know that procurement frameworks existed — let alone how to get onto them.

After an introduction to Tender Response, everything changed. Suddenly, they could see a clear path to opportunities they never knew were there.

The Solution

A Frictionless End-to-End Process

Tender Response acted as the complete conduit to the framework application process. They handled all the paperwork, managed the documentation requirements, and guided Keystone through every step — making what seemed like an overwhelming process completely frictionless.

Keystone valued having a knowledgeable partner who could demystify the public sector procurement world and do the heavy lifting on their behalf.

The Results

Keystone Marketing is now on the Communications and Low Value Purchase System (LVPS) frameworks, giving them visibility of opportunities they would never have seen before.

They’re now competing on the same level as Tier 1 suppliers. While they’re being selective about which contracts to pursue, they’ve already spotted opportunities that are a perfect fit — contracts they wouldn’t have known existed without framework access.

Communications LVPS
"

The end-to-end process was so smooth — Tender Response made it all seem effortless. They did all the paperwork and acted as the conduit to the whole process. Great sense of humour too, which makes it fun!

Hayley Williams

Managing Director, Keystone Marketing

About Keystone Marketing

Keystone Marketing is a Cambridgeshire-based marketing consultancy specialising in strategy and community engagement. They help commercial businesses and community-focused organisations build closer relationships with their audiences through strategic marketing, content, and campaigns.

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