Maximizing Your Bid Power: The Magic of References

18th March 2024
Bid Writing & Tender Management

In the thrilling arena of business procurement, references aren’t just cards up your sleeve – they’re the ace that wins you the game. But hey, who said winning couldn’t be fun? Buckle up as we embark on a journey through the three mighty types of references that’ll not only turbocharge your bid response but also sprinkle a dash of excitement into the mix!

1. Case Studies: Stories That Pack a Punch

Imagine diving into a thousand words of pure success – it’s like unwrapping a gift box filled with triumph. That’s precisely what a case study brings to the table. These aren’t just dry reports; they’re riveting narratives that take your readers on an adventure. Picture yourself as the hero swooping in to save the day, armed with innovative solutions and boundless determination. From tackling seemingly insurmountable challenges to surpassing ambitious targets, case studies are your golden ticket to bid domination. And here’s the kicker – with references from both sides of the fence – supplier and customer – you’ve got double the firepower to blow your competition out of the water. So, gear up and get ready to tell your epic tales of victory!

2. Contract References: Show ‘Em What You’re Made Of

Contracts might sound like dull paperwork, but trust us – they’re your secret weapon. In just 250 to 500 words, you have the power to showcase your expertise and leave clients clamouring for more. Think of it as a sneak peek into your greatest hits – the projects where you pulled off the impossible and left clients speechless. This is your chance to shine, to flaunt your skills and prove beyond a shadow of a doubt that you’re not just good – you’re downright legendary. So, why settle for mediocrity when you can be a bidding superstar?

3. Sound Bites: The Cherry on Top

Who says feedback has to be stuffy and formal? Sound bites are like the sprinkles on your bid-response cupcake – they add that extra dash of flavour that leaves a lasting impression. Whether it’s a glowing review from a satisfied client or a shout-out in a service meeting, these little nuggets of praise are pure gold. They’re the proof in the pudding, the icing on the cake – and they’re yours for the taking. So, why not flaunt them with pride and let your awesomeness shine through?

Ready to Take Your Bids to New Heights?

At Tender Response, we’re all about helping you unleash the full power of references. Want to learn more? Check out our video for some serious bid-inspiration.

And when you’re ready to kick your bidding game up a notch, drop us a line at

Because in the wild, wacky world of procurement, references aren’t just your secret weapon – they’re your ticket to bidding glory.

So, go ahead – wield them with confidence, and watch those contracts roll in!

Latest Insights From Tender Response

12th April 2024 The three key differences between tender writers and content writers

Can a content writer also write tender submissions? Well, yes, in theory, they can. However, while both roles involve crafting compelling written material, there are significant differences between the two professions. Content writers and tender or bid writers have different skills and each has its own responsibilities and objectives. Here are what we think are […]

3rd April 2024 Why it’s worth investing in your stock content?

When you’re writing tender and bid submissions, it’s no exaggeration to say that every word matters. Getting your proposal to stand out isn’t just about listing your capabilities and quoting a fair price, you also need to be able to effectively communicate your value proposition. Doing that time and time again from scratch can be […]

Bid Writing & Tender Management
28th March 2024 Finding Tenders and Contracts in London

In the world of business procurement, efficiency and staying ahead of the competition are paramount. As technology advances, procurement portals have emerged as indispensable platforms for accessing business opportunities.

Bid Writing & Tender Management, Tenders

What our clients say about us

As a kind of small, medium business, tenders are very time consuming, can be quite arduous, potentially complex, and she cut through it all, making it very clear, concise, articulate, and helped us with our final submission in terms of writing the final draft, which basically allowed us to focus on selling our business, our services and USPs and the commercials into the template that was required and necessary for the project in hand. And happily to say, sort of 10 days later, our first using of Vicky's services, we won that tender.

Leyton Ede, MD LIVE Experiences

Watch testimonial