Vicky Poole

Vicky Poole

Vicky Poole, with 15 years in strategic sales, specialises in Commercial, Government, and Third Sector tenders. Founder of Tender Response, she leads a team aiding SMEs in public sector bids.

More posts from Vicky Poole

1st October 2026 Stop Chasing Tenders: Build a Public-Sector Growth Strategy

A tender lands in your inbox. It looks broadly relevant. The deadline is three weeks away. Someone decides it is worth a shot. Suddenly, diaries are rearranged, information is being chased, case studies need updating and the team is trying to produce a competitive response alongside their day jobs. Sound familiar? For many SMEs, this […]

15th September 2026 Why Good SMEs Still Fail to Win Public-Sector Work

You can be excellent at what you do and still struggle to win public-sector contracts. We see this regularly. A business might have loyal customers, an experienced team, strong service delivery and years of industry knowledge. Yet when it starts competing for public-sector work, the results don’t reflect the quality of the business. The assumption […]

1st September 2026 Tender Response Writing Methodology – Winning Bid Standard

This document should sit alongside the Knowledge Base as an instruction/reference document, not as supplier evidence. I recommend putting the following content into it. 1. Purpose This document defines the required methodology, structure, writing style and evidence standard for drafting tender quality responses. It is a writing and response methodology only. Examples from previous tenders […]

8th December 2025 3 good things to know about Public Procurement act 2023 and what it means for suppliers to public sector suppliers.

The United Kingdom public sector procurement system undergoes rapid transformation at present. The process of public sector procurement in the UK has shifted beyond delivering the most suitable technical solution. The procurement process has undergone changes which affect how contracts are designed and supplier selection occurs and what criteria must be fulfilled. The following three […]

24th November 2025 3 Times When You Shouldn’t Ask a Clarification Question

Public sector tenders often come with detailed specifications — but not always. Sometimes, content may feel vague or open to interpretation, prompting suppliers to consider submitting a clarification question. But here’s the thing: not all ambiguity is bad. In fact, there are moments when not asking a question can give you a strategic edge — […]

10th November 2025 Top 3 Tender Submission Mistakes SMEs Must Avoid in Public Sector Bids

SMEs need to focus equally on both the quality of their proposals and the precision of their public sector bids. The public sector evaluation process frequently eliminates suppliers through preventable minor errors instead of their technical proposal content. The following section presents three typical mistakes which frequently occur in tender submissions together with methods to […]

27th October 2025 How to Write a Good Response to a Public Sector Tender Question

For SMEs bidding into the public sector, success often hinges on one thing: the quality of your written responses. While pricing matters, most public contracts are awarded based on best value — and that means achieving a strong score in the quality section of your tender. Crafting a high-scoring response isn’t about creative writing or […]

17th October 2025 How to make your bid better (before submission)

In the final hours before a bid submission, it’s tempting to rely on instinct and experience. But even seasoned bid teams can miss critical marks, especially when frameworks evolve, scoring matrices shift, and buyer expectations become more nuanced. Experienced bid teams leave nothing to chance… we like to evaluate our bids against the tender requirements […]

17th October 2025 Getting ready for G Cloud 15

With G-Cloud 15 applications opening on 23 October 2025, the race is on. But while some consultancies are pushing urgency, at Tender Response, we believe in strategic calm, not last-minute scrambles. Why should you apply to G Cloud? G-Cloud remains the UK public sector’s flagship cloud procurement route, with over £16 billion awarded since 2012. […]

13th October 2025 How to Build a Winning Social Value Response for Public Sector Tenders

The process of creating a response to social value requirements for public sector tender opportunities requires specific steps. The social value section of public sector tenders presents the biggest challenge for SMEs who bid on these opportunities because it now carries significant weight in evaluation scoring. The social value section of tenders represents 10-30% of […]

Latest Insights From Tender Response

1st October 2026 Stop Chasing Tenders: Build a Public-Sector Growth Strategy

A tender lands in your inbox. It looks broadly relevant. The deadline is three weeks away. Someone decides it is worth a shot. Suddenly, diaries are rearranged, information is being chased, case studies need updating and the team is trying to produce a competitive response alongside their day jobs. Sound familiar? For many SMEs, this […]

Public Sector Sales
15th September 2026 Why Good SMEs Still Fail to Win Public-Sector Work

You can be excellent at what you do and still struggle to win public-sector contracts. We see this regularly. A business might have loyal customers, an experienced team, strong service delivery and years of industry knowledge. Yet when it starts competing for public-sector work, the results don’t reflect the quality of the business. The assumption […]

Public Sector Sales
1st September 2026 Tender Response Writing Methodology – Winning Bid Standard

This document should sit alongside the Knowledge Base as an instruction/reference document, not as supplier evidence. I recommend putting the following content into it. 1. Purpose This document defines the required methodology, structure, writing style and evidence standard for drafting tender quality responses. It is a writing and response methodology only. Examples from previous tenders […]

Bid Writing & Tender Management