Why it’s worth investing in your stock content?

3rd April 2024
Bid Writing & Tender Management

When you’re writing tender and bid submissions, it’s no exaggeration to say that every word matters. Getting your proposal to stand out isn’t just about listing your capabilities and quoting a fair price, you also need to be able to effectively communicate your value proposition.

Doing that time and time again from scratch can be time-consuming. Having written hundreds of submissions over the years, we’ve learnt to make use of reusable content to streamline the process. Here’s why we think a stock content library is a bit of a game-changer:

  • Efficiency: Time is often of the essence in tender and bid submissions. Having a library of stock content can help give the writing process a kick-start. Instead of starting from scratch every time, you can repurpose existing content. This saves valuable time that can instead be used to tailor and perfect your proposal to meet the specific requirements of each submission.
  • Consistency: Good messaging and branding are crucial for establishing credibility and trust with potential clients. Making use of stock content can help give your proposals a consistent tone and style across all submissions, reinforcing your brand identity and adding a sense of professionalism and reliability.
  • Quality assurance: If your stock content is carefully edited and reviewed to ensure accuracy, clarity and effectiveness you’ll know that the language is polished and the information is accurate. This reduces the risk of errors or inconsistencies that could undermine the credibility of your submission.
  • Flexibility: While stock content offers a solid foundation, it’s not meant to be rigid. One of the best parts of a stock library is its adaptability. You can easily customise and tailor the content to meet the specific requirements and priorities of each tender or bid opportunity.
  • Competitive advantage: In a competitive bidding environment, every edge counts. Making use of stock content from previous successful bids can give you a competitive advantage by helping you to respond quickly to opportunities, show off your expertise and differentiate yourself from competitors. By streamlining the process, you can focus your energy on highlighting your unique value proposition and explaining why you’re the best choice for the job.

Ultimately, we think that maintaining a repository of stock content is a surefire way to improve your tender and bid submissions. When everything is moving at speed, having this valuable resource at your fingertips makes all the difference between winning and losing a bid.

At Tender Response we partner with all kinds of businesses to support them with top-quality bid writing and always keep previous responses on file. By collating and repurposing content, we are able to streamline the writing process for our clients, ensure consistency and quality and help them gain a vital competitive edge.

Interested in finding out more? Get in touch with us today.

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What our clients say about us


As a kind of small, medium business, tenders are very time consuming, can be quite arduous, potentially complex, and she cut through it all, making it very clear, concise, articulate, and helped us with our final submission in terms of writing the final draft, which basically allowed us to focus on selling our business, our services and USPs and the commercials into the template that was required and necessary for the project in hand. And happily to say, sort of 10 days later, our first using of Vicky's services, we won that tender.

Leyton Ede, MD LIVE Experiences

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