Different ways to approach your mobilisation

8th June 2023
Public Sector Sales, Tenders

Mobilisation questions and plans are standard components of bid or tender opportunities. While it may be convenient to submit a generic response to these questions, customising your response to fit the opportunity’s particular demands, your organisation’s position and relationship with the purchasing authority is critical to gain maximum points from the evaluators.

Mobilisation activities encompass sequential and time-bound tasks that must be completed before the contract start date and usually involve the purchasing authority representatives. For example, it may include specific contract inductions for staff, ensuring mandatory training, integrating job management systems, and establishing social value commitments.

A persuasive mobilisation response will incorporate specific and detailed content to fit the question’s wording and respond to the specific mobilisation demands of the authority. Focusing on the language and wording of the question is key.

For example, carefully examining the wording and determining a specific mobilisation timeframe, as in service delivery implementation, is essential. Incorporating specific mobilisation dates to align with the authority’s mobilisation definitions is also vital, indicating adherence to the outlined timelines within the question.

Similarly, identifying the authority’s mobilisation priorities is advantageous. The question often reveals the authority’s main preference, and information such as TUPE arrangements, training and certifications, and location of the operational base should be highlighted substantially in response.

Incumbent providers possess an advantageous position, and their response should reflect their experience, training of staff, risk mitigation measures, and their plans to integrate the authority’s future targets.

Therefore, it is crucial to tailor your mobilisation response to meet the specific demands and priority of each bid because failing to do so may lead to losing points, resulting in unsuccessful results from the evaluators.

Being the incumbent provider provides a unique opportunity to portray mobility as seamless, low-risk, and timely for the contract start date. Your experience with previous contracts positions you strategically to illustrate your specific industry expertise in handling the requirements around the new or significantly altered service component in the opportunity.

It is worthwhile to investigate if the tender’s new or revised service design is to respond to new funding streams, stakeholder feedback or resident/service-user demands. The resultant opportunity calls for demonstrating your industry-specific experience and expertise, adding specificity to your response, and providing a persuasive reason for the evaluators to trust you for operationalizing the new service.

Presenting evidence on similar contracts or frameworks where you played a role in implementing new services will reassure the evaluators of your previous expertise. Incorporating stakeholder engagement meetings that build trust between subcontractors, service users, and residents into the mobilisation plan is incredibly persuasive.

Innovative working practices that enhance the proposed service and deliver benefits to the authority, residents, or service users can be emphasized, such as offering consultative advice free of charge during mobilisation. By highlighting how your experience ideally positions you for this opportunity, your mobilisation period’s risks will reduce, and the commencement of service delivery is guaranteed to proceed smoothly.

Latest Insights From Tender Response

12th April 2024 The three key differences between tender writers and content writers

Can a content writer also write tender submissions? Well, yes, in theory, they can. However, while both roles involve crafting compelling written material, there are significant differences between the two professions. Content writers and tender or bid writers have different skills and each has its own responsibilities and objectives. Here are what we think are […]

Insights
3rd April 2024 Why it’s worth investing in your stock content?

When you’re writing tender and bid submissions, it’s no exaggeration to say that every word matters. Getting your proposal to stand out isn’t just about listing your capabilities and quoting a fair price, you also need to be able to effectively communicate your value proposition. Doing that time and time again from scratch can be […]

Bid Writing & Tender Management
28th March 2024 Finding Tenders and Contracts in London

In the world of business procurement, efficiency and staying ahead of the competition are paramount. As technology advances, procurement portals have emerged as indispensable platforms for accessing business opportunities.

Bid Writing & Tender Management, Tenders

What our clients say about us


As a kind of small, medium business, tenders are very time consuming, can be quite arduous, potentially complex, and she cut through it all, making it very clear, concise, articulate, and helped us with our final submission in terms of writing the final draft, which basically allowed us to focus on selling our business, our services and USPs and the commercials into the template that was required and necessary for the project in hand. And happily to say, sort of 10 days later, our first using of Vicky's services, we won that tender.

Leyton Ede, MD LIVE Experiences

Watch testimonial