Vicky Poole

Vicky Poole

Vicky Poole, with 15 years in strategic sales, specialises in Commercial, Government, and Third Sector tenders. Founder of Tender Response, she leads a team aiding SMEs in public sector bids.

More posts from Vicky Poole

24th July 2023 The Significance of Including Assumptions and Exclusions in a Sales Proposal: A Testament to Professionalism

In the realm of business, crafting a comprehensive and compelling sales proposal is essential to win over clients and secure successful partnerships. While highlighting the benefits and features of a product or service is crucial, it is equally important to include assumptions and exclusions. This blog post explores the significance of incorporating these elements in […]

14th July 2023 The Power of Case Studies and Client References: Unlocking Trust and Success

In the world of business, the ability to build trust and credibility with potential clients is paramount. One of the most effective ways to achieve this is through the use of case studies and client references. These powerful tools offer tangible evidence of a business’s expertise, experience, and track record of delivering successful outcomes. In […]

3rd July 2023 The Hidden Gems in the Fine Print: Unveiling the Value of Reading Terms and Conditions

In our fast-paced world, skimming over lengthy contracts and clicking “Agree” without fully understanding the terms and conditions is easy. However, this casual approach can lead to missed opportunities or unforeseen risks, especially when evaluating proposals that require time and consideration. In this article, we will explore the importance of reading the terms and conditions […]

30th June 2023 A Day in the Life of a Tender Response Writer by Vicky Poole

A Day in the Life of a Tender Response Writer by Vicky Poole First things first: coffee! In a mug designed for two portions. Why? Because when you get into that flow, nothing can interrupt you. As professional bid writers, our day successfully begins with a nice cup of coffee. This is to get the […]

8th June 2023 Different ways to approach your mobilisation

Mobilisation questions and plans are standard components of bid or tender opportunities. While it may be convenient to submit a generic response to these questions, customising your response to fit the opportunity’s particular demands, your organisation’s position and relationship with the purchasing authority is critical to gain maximum points from the evaluators. Mobilisation activities encompass […]

25th May 2023 The Power of Inclusion: The Importance of a Rate Card for Services in Your Proposal

When responding to an RFP or a business proposal, it’s valuable to include a comprehensive and transparent view of the services you offer, even those that aren’t included within the scope of works if the client allows. One valuable component to include is a rate card, which outlines the pricing structure for your services. This […]

11th May 2023 Understanding Public Sector T&C’s

When it comes to public sector contract negotiation, most people run for the hills. Some avoid working with public sector clients altogether because of a fear that if they mess up, its going to destroy their brand, ultimately. Or they’ll have to dedicate a whole load of resource to that contract which means that it […]

8th May 2023 Bid Writing services in London

In today’s competitive business landscape, the ability to secure lucrative contracts and projects through successful bidding is paramount.

24th April 2023 How to respond to supply chain questions in your Supplier Questionnaire

To ensure that your tender response stands out, it is crucial to demonstrate your supply chain’s ability to meet the specification and authority requirements. Show evaluators how your supply chain can provide the necessary materials or parts outlined in the specification, such as a specific brand of boiler or particular standard for timber flooring/roofing in […]

27th March 2023 Finding Tenders and Finding Contracts near me

Learn how to find tenders and contracts near you. Discover tips and resources to locate opportunities in your area.

Latest Insights From Tender Response

27th October 2025 How to Write a Good Response to a Public Sector Tender Question

For SMEs bidding into the public sector, success often hinges on one thing: the quality of your written responses. While pricing matters, most public contracts are awarded based on best value — and that means achieving a strong score in the quality section of your tender. Crafting a high-scoring response isn’t about creative writing or […]

Bid Writing & Tender Management
17th October 2025 How to make your bid better (before submission)

In the final hours before a bid submission, it’s tempting to rely on instinct and experience. But even seasoned bid teams can miss critical marks, especially when frameworks evolve, scoring matrices shift, and buyer expectations become more nuanced. Experienced bid teams leave nothing to chance… we like to evaluate our bids against the tender requirements […]

Bid Writing & Tender Management
17th October 2025 Getting ready for G Cloud 15

With G-Cloud 15 applications opening on 23 October 2025, the race is on. But while some consultancies are pushing urgency, at Tender Response, we believe in strategic calm, not last-minute scrambles. Why should you apply to G Cloud? G-Cloud remains the UK public sector’s flagship cloud procurement route, with over £16 billion awarded since 2012. […]

Bid Writing & Tender Management