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Getting ready for G Cloud 15

17th October 2025
Bid Writing & Tender Management

With G-Cloud 15 applications opening on 23 October 2025, the race is on. But while some consultancies are pushing urgency, at Tender Response, we believe in strategic calm, not last-minute scrambles.

Why should you apply to G Cloud?

G-Cloud remains the UK public sector’s flagship cloud procurement route, with over £16 billion awarded since 2012. But with only 28% of suppliers winning contracts on G-Cloud 13, it’s clear: being listed isn’t enough. You need to be visible, relevant, and buyer-ready.

What Makes Tender Response Different?

We don’t just help you “get listed.” We help you get chosen.

  • Strategic Positioning: We analyse buyer behaviour, procurement cycles, and historic spend to identify where your services will land best.
  • Bid Readiness: From WCAG 2.1 and GDPR compliance to social value integration under the Public Procurement Act 2023, we ensure your submission is not just compliant, but compelling.
  • Framework Fluency: Whether it’s Lot 1 (SaaS), Lot 2 (PaaS), or Lot 3 (IaaS), we tailor your listing to match buyer expectations and procurement trends.
  • Tender Finder Integration: Our clients benefit from weekly alerts, market intelligence, and competitor benchmarking, so your G-Cloud strategy is always informed and proactive.

 

Feature Tender Response
Strategic market analysis ✅
Buyer targeting by sector ✅
Social value integration ✅
Tender Finder alerts ✅
Bid writing and management ✅
Public sector expertise ✅
Calm, collaborative approach ✅

What You Can Expect Working With Us

  • No panic. No pressure. Just precision.
  • One-to-one consultancy tailored to your sector, service, and goals.
  • A proven track record across frameworks like G-Cloud, CSS3, and Digital Outcomes.
  • Support beyond submission, we help you build internal capability, not dependency.

Ready to Compete and Win?

If you’re serious about G-Cloud 15, don’t settle for generic advice. Let’s build a submission that reflects your strengths, speaks to buyers, and positions you for success.

Book a free 15-minute call
Email us at sales@tenderresponse.co.uk

This article was posted by:

Vicky Poole
Vicky Poole

Vicky Poole, with 15 years in strategic sales, specialises in Commercial, Government, and Third Sector tenders. Founder of Tender Response, she leads a team aiding SMEs in public sector bids.

View all posts by Vicky Poole

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