Vicky Poole

Vicky Poole

Vicky Poole, with 15 years in strategic sales, specialises in Commercial, Government, and Third Sector tenders. Founder of Tender Response, she leads a team aiding SMEs in public sector bids.

More posts from Vicky Poole

18th June 2024 5 reasons to hire a bid agency to help write a winning bid response

Discover the top five reasons to hire a bid agency for your bid responses. Learn how professional support can increase your chances of success.

14th June 2024 Market research and competitor insight using business analytics

Tender Analytics by Tender Response saves you time, money and energy on Public Sector Contracts In public sector procurement, having the right data can mean the difference between winning and losing a tender. At Tender Response, we offer suppliers cutting-edge tools and insights to navigate this complex landscape effectively. Our product, Tender Analytics, provides comprehensive […]

5th June 2024 Tender Response client secures £3.7 million County Council contract

See how a Tender Response client secured a £3.7 million county council contract. Learn about our strategic support and successful bid strategies.

31st May 2024 Tender Analytics: Business Analytics for Competitor insight in London

Leverage business analytics for competitor insight in London. Enhance your strategic decisions with data-driven analysis.

24th May 2024 Could specialist bid writing support help you win cleaning contracts in London?

Explore how specialist bid writing support can help you win cleaning contracts in London. Learn about our tailored services for the cleaning industry.

17th May 2024 Bid writing services in London

Explore our professional bid writing services in London. Learn how we can help you craft winning bids and secure contracts.

29th April 2024 Using Business Analytics to sell more effectively in London

Explore how specialist bid writing support can help you win cleaning contracts in London. Learn about our tailored services for the cleaning industry.

29th April 2024 Why social value questions can be scored differently – and what to do about it

Learn why social value questions can be scored differently in tenders and what you can do about it. Enhance your bid responses with strategic insights.

12th April 2024 The three key differences between tender writers and content writers

Understand the three key differences between tender writers and content writers. Learn why specialized skills are crucial for successful bids.

3rd April 2024 Why it’s worth investing in your stock content?

When you’re writing tender and bid submissions, it’s no exaggeration to say that every word matters. Getting your proposal to stand out isn’t just about listing your capabilities and quoting a fair price, you also need to be able to effectively communicate your value proposition. Doing that time and time again from scratch can be […]

Latest Insights From Tender Response

8th December 2025 3 good things to know about Public Procurement act 2023 and what it means for suppliers to public sector suppliers.

The United Kingdom public sector procurement system undergoes rapid transformation at present. The process of public sector procurement in the UK has shifted beyond delivering the most suitable technical solution. The procurement process has undergone changes which affect how contracts are designed and supplier selection occurs and what criteria must be fulfilled. The following three […]

Bid Writing & Tender Management
24th November 2025 3 Times When You Shouldn’t Ask a Clarification Question

Public sector tenders often come with detailed specifications — but not always. Sometimes, content may feel vague or open to interpretation, prompting suppliers to consider submitting a clarification question. But here’s the thing: not all ambiguity is bad. In fact, there are moments when not asking a question can give you a strategic edge — […]

Bid Writing & Tender Management
10th November 2025 Top 3 Tender Submission Mistakes SMEs Must Avoid in Public Sector Bids

SMEs need to focus equally on both the quality of their proposals and the precision of their public sector bids. The public sector evaluation process frequently eliminates suppliers through preventable minor errors instead of their technical proposal content. The following section presents three typical mistakes which frequently occur in tender submissions together with methods to […]

Bid Writing & Tender Management